Hida Sangyo New Coporate Logo

We designed the new corporate logo for Hida Sangyo

Daikoku Design Institute created the new corporate logo for Hida Sangyo Co., Ltd., a Japanese woodworking company that is celebrating its centennial anniversary this year.

The new logo symbolizes the company's aspiration to make the Hida Region—where Hida Sangyo holds its roots—the mecca of woodworking, with the heart and skills of master craftsmen. The design stands bold and strong; yet, the slightly rounded corners of each letter convey the warmth of wood, the craftsmen's attention to detail, and the trust and security of Hida Sangyo.

Transforming from the woodpecker mark of “Hida Sangyo” to the bold logotype of “HIDA”, the mecca of woodworking, this logo expresses Hida Sangyo's resolve to aim for the next centennial.





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