HIDA
Hida Sangyo Co.,Ltd.

Hida Industries is one of the most known Japanese wooden furniture manufacturers, located in the Hida mountains in the Gifu prefecture. A unified art direction is applied to their corporate logo, tags, packaging, exhibition, and website in order to communicate their dedication to local, ecological product-making. I also directed its Milano Salone exhibition on “wood-bending and compression” (2018), as well as Japan House LA exhibition on Japanese craftsmanship and aesthetics (2020).
岐阜県飛驒高山にある日本を代表する木工家具メーカー「飛騨産業」のアートディレクション。地域環境に根ざしたモノづくりに取り組み続けて来た「飛騨産業」の想いを伝えられるように、企業ロゴからタグ、パッケージや包装紙、紙袋、webサイト、そして展覧会に至るまで、ブランドとして一貫した顔つきを構築しています。ミラノサローネ(2018)では「曲げ木と圧縮」をコンセプトにした展示を、ジャパンハウスLA(2020)では日本のモノづくりの心、美意識に迫る展覧会デザインを行いました。
Logo
Communication Tools
Exhibition and Storefront Design
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- Client
- Hida Sangyo Co.,Ltd.
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- Art Director
- Daigo Daikoku
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- Designer
- Daigo Daikoku, Yuto Kanke
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- Copywriter
- Norimitsu Korekata
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- Web Designer
- Takehito Goto
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- Photographer
- Takaya Sakano
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- Producer
- Tatsuki Suzuki
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- Shop Designer
- Hisae Igarashi