Okoppe Milk

North Plain Farm

Okoppe Milk

Art direction for the organic brand “Okkope Milk”. North Plain Farm in Okoppe, located in the northeast of Hokkaido facing the Sea of Okhotsk, is one of only two farms in Japan to receive special permission to produce organic milk for all of the categories of livestock feed, agricultural products, and processed foods. We created a brand image that is as pure and silvery as the snow to represent the region’s cold and snowy winters and the safe and healthy organic dairy farming that does not burden the environment North Plain Farm’s dairy farming supports nature’s natural circulation as well as the health of the cows living happily on the vast white plains of Hokkaido.

オーガニックブランド“おこっぺ牛乳”のアートディレクション。オホーツク海に面した北海道の北東にある、興部（おこっぺ）町のノースプレインファームは、日本において、飼料、畜産物、加工食品の全てで有機牛乳製造の特別許可を受けたわずか2つの農場のうちの1つです。雪深い寒い冬を過ごす地域性と、環境に負担をかけない安心安全で健康な有機酪農を表現するために、雪のように純粋な白銀を印象的づけるブランドイメージをつくりました。白い大地でのびのびと健康に育つ牛たちの背景には、ノースプレインファームの目指す循環型酪農の哲学が詰まっています。

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  • Art Director
    Daigo Daikoku
  • Designer
    Hana Yazaki, Sandro Kvernmo, Mika Tohmon, Kosuke Tsurube
  • Copy Writer
    Norimitsu Korekata
  • Producer
    Tatsuki Suzuki
  • Photographer
    Mahiro Shintani

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