Experience Japan Pictograms
Support Tourism in Japan from a Visual Design Perspective

EXPERIENCE JAPAN PICTOGRAMS are a novel set of visual symbols developed for people of all cultures and ages to enhance their tourism experience in Japan. These uniquely simple and easy-to-understand pictograms are designed under the key concept of “second encounter with Japan” to invite visitors to explore and enjoy Japan a little deeper than before. The pictograms are available for free download from the official website.
日本観光を楽しむすべての人へ。
EXPERIENCE JAPAN PICTOGRAMSは、デザインの視座から、日本観光の魅力的な体験を支えるべく生まれた新機軸のピクトグラムです。シンプルでわかりやすい造形、そして「二度目の日本」をキーワードに、従来のピクトグラムよりも日本の体験を一歩深く掘り下げた独自性あるラインアップが特徴です。公式Webサイトから、どなたでもピクトグラムを無料でダウンロードすることができます。
MISSION
EXPERIENCE: A Toolbox Filled with Japanese Stories
DESIGN: Usable on Paper, the Internet, Physical Signage, and More
USE & SHARE: Spread Your Experience
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- Executive Director & Art Director
- Daigo Daikoku
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- Designer
- Kosuke Tsurube, Mika Tohmon
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- Motion Graphics
- Mika Tohmon
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- Producer
- Kenji Takaishi
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- Studio Manager
- Hiroko Kusano
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- Copywriter
- Norimitsu Korekata, Emi Suzuki
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- Website Project Manager
- Mio Higashi
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- Web Designer, Developer
- Naoki Mima, Wataru Haraguchi (HYGE Interface, Inc.)





















